CREATE KNOWLEDGE
“When the student is ready the teacher appears.”
If you write to give information you are wasting your time and the reader’s time.
Information could explode the bomb! Knowledge will keep it from exploding.
Writing is linear; thought is not.
Give meaning to words.
Find the WE.
Make holes! Sell holes! (People want the benefits)
Gather ideas, facts, resources, information, data.
Write for the reader! (The reader’s benefit).
• Short and to the point
• Easy to follow and understand
• Read it once and understand it
• Info is presented in the order the writer heard it, or thought of it
• Is it in an order the reader can use?
Outline the information to present it as knowledge.
Follow a formula: Problem, Background, Remedy or Remedies, Persuasive Close
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