Friday, March 30, 2012

Writing Your Op Ed Article

After reading rough drafts from most of you, I urge you to read the article that I posted on 14 February regarding writing and presenting your Op Ed. 

Look at each requirement, and make sure you meet the requirement. Most of the rough drafts did not begin with a bold statement. A bold statement, which may be controversial or a contradiction, must capture peoples' attention immediately. The bold statement at least hints at why you are writing the Op Ed and it gives people a desire to read the article. 

Please review the document posted on 14 February . . . by complying with that document you assure yourself the best opportunity to get the grade you most desire. 


Wednesday, March 28, 2012

Op Ed Rubric

This rubric will be used to evaluate your Op Ed assignment. You will be called upon to present your Op Ed during class . . . you will have 5 minutes, and you may use PowerPoints.

For each presentation, students (in the audience) will complete a rubric. So you will be evaluated by me as well as by your colleagues.

Best of Kuwait Details

Here are the guidelines for developing your final assessment. Please read carefully with your team. Let me know if you have questions!

How To Work Effectively With Your Team

Please study the attached document for information about how you can work with your Team. 

Thursday, March 22, 2012

Assignment: Write Business Letter

You watched a video in which Bryan Flanagan of Ziglar in the USA taught you a variety of lessons to help you deliver professional presentations. You are expected to incorporate as many of these lessons as possible in your presentations during this course.

Now you are to write a business letter to Bryan to (a) thank him for his presentation, and to (b) tell him the three most important points that you learned.

Original Letters Only

Please note: You may not collaborate to write this letter. Each student is to write an original letter. I have explained in the past that I sometimes see the same information from two or more students in an assignment and it's obvious that the information was shared/copied because it includes the same errors. Should that occur in this assignment all of the students who included the same content will earn an F because collaboration and copying is not permitted. Please do your own work. Use your notes, and do not share your notes -- sharing in this instance may cost you a grade.

Unfortunately, if you did not see the video you cannot complete this assignment. It's not possible to view the video on your own because it's the licensed property of Ziglar and it was shown by permission. If you do not have notes, you may have a problem completing the assignment satisfactorily.

Assignment Details   

I have provided a business letter template which you can follow. 
Purpose of the letter is to thank Bryan Flanagan and to tell him three points/lessons that you learned. Be specific, and provide enough information so that he knows the lessons you learned. 
Basic English, of course, counts.
The letter must include at least 250 words, but no more than one page.
Use Times New Roman, 12 point type.
Create the Document in Word and name the file: TY_Your4DigitGUSTID_YourFirstName.doc or docx.
You should sign the letter; you can then scan it and save it. 
Email the letter to Bryan Flanagan and send a copy (cc:) to me. Attach the letter to your email. 
Assignment Deadline: noon (Kuwait time) Sunday 25 March 2012. Your email must be sent by the deadline to both Bryan Flanagan and me.  

Best of Kuwait Set For 22 May


Best of Kuwait Fact Sheet

DATE:                                   
Tuesday 22 May 2012

LOCATION:                         
Gulf University for Science & Technology Conference Center W6-200

TIME:                                    
6 p.m.   

WHO'S INVITED:               
The public is encouraged to attend! GUST students, faculty, staff, MBAs, family and friends, are encouraged to attend. Local business owners will be invited, including winners of the Best of Kuwait.

The Event

GUST MBA students enrolled in Managerial Communications will reveal the best businesses in Kuwait in the following industries: 
  • Diet Centers
  • Nail Spas
  • Universities
  • Kuwaiti Restaurants
  • Hotels
  • German Auto Companies
  • Hospitals
  • Airlines
  • Arabic Newspapers
Teams of students will have spent weeks researching each niche. Through various research methodologies, including interviewing and surveying, each team will present the top three businesses in these nine categories. The MBAs will reveal the results during formal presentations at the Best of Kuwait.


Use the Best of Kuwait Logos

You may access the Best of Kuwait logos here:


Color


The logo was designed (free) by a GUST Mass Communications student. Please send her a note of congratulations and appreciation: Layal A A Sahli. 

Tuesday, March 20, 2012

Top Communicators Implement Presentation Skills

Click here for my presentation skills slides . . . please use this information (as appropriate) when you develop and present both your Op Ed and Best of Kuwait speeches. The Bryan Flanagan video is proprietary to Ziglar and not a public video, thus I told you to take notes. Continue to watch this blog for an assignment relative to that video. If you did not see the video you will not be able to complete the assignment; if you did not take good notes you will be at a disadvantage for this assignment.

When you come to class, you are expected to bring your laptop, which you can use to take notes. You may also take notes on paper . . . taking notes helps you recall information and re-enforces important points of knowledge. Use these points in your presentations . . . in business communications, you are evaluated for both your ability to communicate in writing, and your ability to communicate orally. 

Saturday, March 17, 2012

Finding The "We" Is More Difficult -- Here's Why

You'll recall that we've talked several times about the importance of finding the "we" to connect with your audience when you communicate. Researchers have discovered that "me" is more important than "we" for young people today . . . so here's why it will be more challenging for you to find the "we". This means all communicators must work harder today to connect with an audience.

Tuesday, March 13, 2012

Optional: Phone Assignment Re-Do

You have until 9 p.m. Kuwait time Wednesday 14 March to submit a "redo" of your Phone Assignment. This is optional -- if you are satisfied with your current grade, you don't need to submit a redo. If you would like to improve your current grade, your opportunity to do so is the "redo". Submit the file to me before the deadline and name your file: Redo_(YourFirstName)_4DigitGustID_Phone.doc (or docx). Please note that a "redo" is not normally offered to you, but this early in the semester it's appropriate.

The purpose of the feedback I give you is to help you improve your assignments . . . the "redo" is your opportunity to demonstrate your ability and skill. A major part of your goal as a student (remember, when you're ready the teacher appears) is to improve your skills as a business communicator.

Saturday, March 10, 2012

Phone Assignment: Graded & Posted

Your Phone Assignment grade has been posted and the assignment, with comments and grade, has been returned to you via email. Please let me know if you do not understand comments, or if you need additional information.

Click here to read a Phone Assignment that earned an A by a GUST MBA. The student, whose identity has been removed from the memo, is not currently a member of this class. Note the student's use of English and the creation of knowledge that occurs throughout the message.  

Tuesday, March 6, 2012

Knowledge Creation Formula


CREATE KNOWLEDGE

“When the student is ready the teacher appears.”

If you write to give information you are wasting your time and the reader’s time.

Information could explode the bomb! Knowledge will keep it from exploding.

Writing is linear; thought is not.

Give meaning to words.

Find the WE.

Make holes! Sell holes! (People want the benefits)

Gather ideas, facts, resources, information, data.

Write for the reader! (The reader’s benefit).

         Short and to the point

         Easy to follow and understand

         Read it once and understand it

         Info is presented in the order the writer heard it, or thought of it

         Is it in an order the reader can use?

 Outline the information to present it as knowledge.

Follow a formula: Problem, Background, Remedy or Remedies, Persuasive Close


Classroom Etiquette

  • If I see you using your phone during class I most likely will no longer mention it, but I will deduct points from your score . . . if you need to use your phone, have the courtesy to go outside the classroom and use it.
  • If you talk over other people in class, or carry on conversations while I am talking, or someone else is talking, I will deduct points from your score.
  • During classroom presentations, if you arrive while a student is presenting kindly DO NOT come forward to swipe your card. On presentation nights, we will start class promptly to make the best use of our time. If you walk in front of a presenter or interpret a presenter (it's rude and) you will lose points.
  • Please be courteous at all times in the classroom.
  • Follow directions. One of the overall learning outcomes of the MBA program is to evaluate how well students listen. When I tell you to sit apart in the classrom, make certain to do so. If you do not, I'll deduct points from your assignment and the person you're sitting next to.
  • Bring a laptop with Word to every class. If you cannot produce a Word document as required during an assignment, you lose the points for that assignment. There are no excuses. If you use an iPad, you can write the assignment in the classroom and before the deadline go to the library and transfer the file to a Word document.  

REVISED Deadline & Schedule for Op Ed Articles

29 March
Last day to submit "rough draft" of Op Ed article. No submissions after 5 p.m. Kuwait time. I'll do my best to return comments to you as quickly as possible. Note: 29 March is a deadline. You can submit your "rough draft" one time to me well before the 29th, helping to assure that I will have enough time to provide feedback and you will have enough time to enhance the Op Ed article.

31 March
Last day to submit completed Op Ed article. 5 p.m. in Kuwait is the deadline. No submissions will be accepted after 5 p.m. (i.e. 5:01 p.m. is too late). Be safe and submit early! Email to me, of course.

10 & 17 April
Be prepared to present your Op Ed (see details posted earlier) on the 10th, but you may not be called until the 17th. If your name is called and you are not ready or in attendance, you will not be able to present the Op Ed article to the class. Be sure to practice, practice, practice your presentation! We will do our best to hear as many Op Ed presentations on the 10th as possible.

Sunday, March 4, 2012

Select Your Category For Best Of Kuwait

While I have yet to give you the details about Best of Kuwait, there is something that your team needs to decide now. As you know, Best of Kuwait is your final assessment, and you will present it on Tuesday 22 May at GUST.

Briefly, for the Best of Kuwait your team will evaluate businesses within the same category (industry) and select "the best" three. For example: if your team selected Chinese Restaurants, you would do some research to learn which are the TOP (according to the public) Chinese Restaurants in Kuwait. You would do additional research to see if there are Chinese Restaurants the public may not know about, but are, in fact, "best" restaurants. Best means "it's better than the others in its category." You may use surveys as part of your final research, and you may conduct interviews with customers and business owners. You will generate a short list of businesses in the same category and ultimately review those businesses for your evaluation (more details about that will come later).

You will evaluate businesses for quality, quantity, value for the consumer, location, customer service, and other factors that may be pertinent to the category and the interests of your team.

At this point in time, your team needs to select a category.

You may choose an industry from the list below, or you can select an industry of your choice with my approval. Please note that food categories (including restaurants) will be limited to no more than 3 teams (focus is on service businesses):

Automotive Repair
Internet Service Providers
Mobile Phone Service Provider
Banks
Spas
Hair Saloons
Food Courts
Co-Ops/Supermarkets
Schools/Universities
Gyms
Hotels
Hospitals
Airlines
Restaurants & Cafes
Specialty Food Shops
Travel Agencies
Home Delivery Services
Media (Magazines, Newsletters, Newspapers, etc)
Buffets
Photographer/Photo Studio
Interior Decoration
Marketing/PR Agency
Mobile Phone Repair Shops
Computer Retailer
Computer Repair
Bookstore
Or a category of your choice!

All team members must agree on the category. Once you have selected it, email your choice to me at hayes.j@gust.edu.kw. The longer you wait, the less likely you will get your category of choice . . . so have at east one back up category ready.

Saturday, March 3, 2012

When Wasta Meets Wasta: Who Gets The Job?


             I cannot use his name, or company name, except to say that he’s a Kuwaiti executive in a local  petroleum company. When he visited me at GUST we discussed education, students, and skills. I told him that several of my current students are employed at his company.

            “I know that,” he said, which led me to believe that he was either checking up on me, or – them! I found his subsequent comments both enlightening and encouraging, and I thought you might be interested in them, too.

            Certain of his comments echoed the opinions of other Arab executives concerned about the absence of skills among college graduates in the Gulf region. In an Al Watan Daily Op Ed article in 2011, I had quoted Masood Ahmed, from the International Monetary Fund, who said, “Many people have degrees, but they do not have the skill set.” I also had quoted Kuwaiti businessman Omar Alghanim, who said, “The scarce resource (among local college graduates) is talent.”

            My visitor expressed his dismay when he said, “Too many of the students do not want to work and learn. They just want the certificate. Unfortunately, they have been led to believe they deserve this. It is their right to have a certificate even if they cannot do much, or do it well.”

            “At your company,” I inquired, “are you looking to hire people with skills?”

            The expression he shot at me suggested I had insulted him, or his company. What company doesn’t seek to hire skilled people? I didn’t mean to denigrate his company. Clearly, I still must work on my own communication skills!

            “Of course we want skilled people,” he said. “But it is difficult . . . “ and he didn’t finish the statement. “Many graduates do not have the skills, but they need the job.”

            “How important is English?”

            “Very much,” he said. “But as you know it is a struggle. I am sure they tell you it is their second language?”

            “Yes,” I said, “I’ve heard that a time or two.”

            “And what do you tell them?” (Was he testing me now?)

            “I tell them that I can teach them valuable skills, but they’ll need to know English. Just as the engineering professor expects them to know calculus, I expect them to know English. Otherwise, how do I teach them to communicate?”

            “We need them to think and speak clearly in English,” he said.

            “I understand.”

            “Too many students are either lazy, or they use excuses. They expect the certificate, but they do not have skills, and they do not think they need to achieve the skills. Then they come to us and sometimes we hire them,” he explained.

            “How does that happen? Why hire them if they don’t have the skills?”
           
            He paused and looked at me. . . . “You think it is wasta?”

            “I would presume so,” I said, now not so certain that I should.

            “It is not so much today. Wasta is widespread. Everyone has it.” Therefore, he explained, wasta is not always as effective as it used to be. “Two people might have equal wasta. When that happens, they call a draw. Now a man will argue, ‘Why should your son or nephew get this position instead of mine? Let us test them and see which one deserves the position more’.”

            “And English is part of the test?” I asked.

            “Somewhat it is, but moreso work ethic, and problem solving, and ability to communicate. We look for many skills. So do your best to teach them,” he concluded with a smile.

            “I will,” I said, and I offered him some encouraging news. “In a survey that I gave to 32 MBA students, 59% of them said they expect me to grade their use of English because they want to improve their skills. That's the group I can help. Of course, 38% said I should overlook their English because it’s their second language.”

            “Don’t do that,” he said. “Help Kuwait! We need graduates with skills.”

            As he left my office he said he would call soon to meet for coffee. Now I was sure that he’s checking up on me. Good thing I use a Basic English Grading Rubric. Next time I’m going to share it with him.
             
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Copyright, 2012, John P. Hayes